Thanks to player Ultimate for contributing his tips & advice to us!

[1] Talent points: As a new player, you want to focus on your story quest to quickly grow in strenght. As you level up your lord, the best use of your talent points is in Production tree, Click "unlock" until you reaches the Constructions and Researchs Talents I & II maxed at level 30. To increase troops training speed, talent Troop Training Speed I & II can be unlock in the Battle tree.

[2] Weirwood: You want to utilize Guard Skill's manually, most of them are Area of Effect making it possible to strikes multiples foes. Getting experience meals for yours commanders is mandatory, to get meals, you need to blitz previously completed 3 stars areas. It is better to saves blitz when you need commanders items for upgrades.

[3] Experience points: Experience is extremely valuable in all level of play, luckily, there's a few way to optimize your gains. Getting Vip 4 and the buying the 599 diamonds chest will give you a free 25% exp card, using it the first day of playing is a good idea. Click on the Sept of Seven in the middle of your castle and Lord EXP Bonus to activate it for 24 hours.

Getting Higher VIP level also allow you to boost your exp income, it max out at VIP 9.

[4] Alliance: From level 4 castle, you should always join an alliance of one of your friends or the publics ones. Alliance helps will make constructions and researchs times shorthers, 1 help reduce by 1% each to a minimum of 1 minute. Waiting for all your helps to be given will help you save time and hastens.

You will notice that sometimes you get gifts randomly, they come from defeated horses and bought packs. Every Members receive the gifts so don't wait and claim them before they go! Claiming enough gifts will allow your alliance to level up and get better rewards. You should aim at getting VIP 8 to claim them all instantly, you can complete the alliance quest instantly at VIP 9 too.

[5] Rebels camps and PvP: There's a Morale mechanic that make your troops retreat so they don't all simply die, for rebel camps, every 0.5 seconds after 5 seconds of the battle has started will reduce your morale by 5%, it is important to have enough damage to break the wall. Having a strong frontline aka Infantry, Cavalry will ensure you win most of your battles, the morale will get to zero when most of the Frontline is down. Early on, you want to do lvl 1 camps with about 250-500k power, don't worry thought your alliance can send you troops to take them down easily. If you sucessfuly win the battle, a chest will be sent to your Merchant Guild, you need to Auction it and wait the timer, after that you can claim a reward.

The rewards depends on the chest level, you can have a maximum of 3 chests at any given time. To increase your rally capacity limit, you need to upgrade your Bannerman Halls.

[6] Chats channel: To improve your gameplay, you can quickly share coordinates to allies by clicking the "steam" button near it. You can send Alliance recruitements in The World chat, limited to 3 uses daily. Starting a rally will allows alliance members to join it from the chat directly. Sharing horses coordinates will make you able to see the remaining health of it and tell your allies to focus him for a alliance gift.

[7] Game Events: Theres multiples events you can complete everydays: Elites, Normals, Raising an Army, Best effort are just a fews of them. They give speedups and ressources to help you grow faster.

[8] Lord Equipements: Attacking Horses and Farming spots on the map give materials that can be forged into lord equipment. The best way to obtain materials from spots is to upgrade your army capacity, you can do it by increasing your army size and with talents and research. Occupying Level 5 spots is ususally better than the others, they gather faster and have more ressources in it. They can only be found near the King Landings, so you will have to fight for it. Making it sometimes better to farm lvl 4 spots instead, they can be found near every Great Cities. For a more detailed interface, go in the Kingdom map, accesible by clicking on the top of the minimap and click the ressource icons in the bottom right corner.

[9] Castle siege Event: This event consist in Controlling one of the 7 principal cities of Westeros, each one giving there respectives bonus. When the event start, alliances fight each others to captures Cities, you can then reinforce controlled ones to better defend it. One City need to be hold for more than 2 hours to make it protected for your alliance for 5 days until the next time this event come, If your City get captured before the timer end, it will reset again. King landings will be avaible during the second event, this City as special bonus and interactions, allowing you to give buffs/debuffs and gifts to everyone in the kingdom, the alliance on King Landings are considered Winners of the event.