In Westeros, a person's success is largely dependent on their family name. Petyr Baelish is a rare exception. Though Baelish comes from a very minor House, he is highly skilled in finance and trade and is a master manipulator. He rose to become the Master of Coin on the Small Council under King Robert. When Eddard Stark arrived at King's Landing to serve as Hand of the King, Baelish gained his trust only to betray him at the last moment, leading to Eddard's execution. Baelish seeks only power and prestige, and will stop at nothing to attain them.